Motorcycle Dealers Converting Mailing Address to Email Address

Like most Motorsports Dealers, you don’t have your customers’ email addresses; you might have 10-15,000+ customer mailing addresses in house with NO or VERY LITTLE email addresses.

Mailbox 2 Inbox is the process of taking your customers physical mailing address and “converting” that address to their current email address.

On average, we are able to provide between 20% and 35% viable eMails from your address list, with the average results about 25%.

The best thing... You only pay for customers who want to be on your list. There’s no charge for invalid eMail addresses, or for customers who have asked to be omitted.

We have your customers email addresses, and we can provide them to you, so you can start shooting emails to them and start generating sales and service revenue. Your customers prefer to communicate via email, and it’s a proven fact that it’s easier to sell to an existing customer than to acquire a new one.

I think we agree this could be a very powerful tool to drive sales and traffic to the store.

So Fast It Flies

What a cool ad. This is motorsports dealer advertising at it's best. Killer headline, incredible images and solid tie-in. In a time when watercraft sales dropped dramatically, Mission Motorsports came up with killer creative to drive home the jaw-dropping speed of the Sea-Doo RXP-X. A 255 hp monster of a watercraft. Once again, a case-study example of taking the dealership to new level and building a solid brand for the dealer with one of the greatest products to hit the water. Mission Motorsports totally gets it.

Do Customers Buy Motorcycles From Ads?

Rarely do consumers buy directly from an ad... if there is a deep incentive or strong call to action customers might be inclined to purchase. But a branding ad usually doesn’t incent a customer to purchase. That’s not the case when this KTM ad for North County Yamaha ran in the San Diego Cycle Trader. This ad sold four KTMs. A customer came into the store and recognized Jim Hurkman from the ad and told Jim he appreciates the “owner’s” involvement in the business. After Jim sold him two KTMs, the customer told his friend about North County Yamaha and his friend bought two. Do ads really sell bikes...?

Building a Brand for the Motorcycle Dealer

Is price the only buying consideration for the customer?

Motorcycles stir a sense of passion in an individual. Does the customer have the same emotion towards his dealer? Certainly, just like the brand he rides, he wants to attach to a dealer who understands his passion.

This ad doesn't talk about prices, great deals or discounts. In a very powerful way, Mission Motorsports is telling the buyer... we're not like other dealers. One of Southern California's most prestigious multi-line dealers, and the owner still works on bikes. It's all about building a brand!

After all, we're not selling Kia Spectra's or Ford Focus' but GSXRs, CRFs, KFXs, Softtails, and YZs.

Motorcycles -- Sold As Commodity Products

Let's face it motorcycles, scooters, ATVs and watercraft are sold as commodity products. Commodity products being defined as largely undifferentiated that offer little or no perceived differences between competitive offerings. As an example, pick up the this weeks Cycle Trader and you'll see ads from dealers selling vehicles for $100, $200, $300 less than any dealers advertised price. How does a dealer build a stronger brand if his brand is built on "pricecutting" or "discounts"... discount his prices even more?