Commodity pricing entered the Northern California motorcycle market with a vengeance. Motorsports dealers fearful of losing sales to the discount dealers followed by promoting heavy discounts on everything from motorcycles, ATVs, scooter to watercraft. GP Sports, with stores in San Jose and Santa Clara, took a different approach. Instead of advertising discount prices, GP Sports promoted their dedication to sales and service. This ad... THE LINE BETWEEN GREAT DEALS AND GREAT SERVICE HAS BEEN BLURRED reached out to the customer who was looking for more than a just cheap prices. The results from this advertising saw a sales increase of 25% for the year.
