Rarely do consumers buy directly from an ad... if there is a deep incentive or strong call to action customers might be inclined to purchase. But a branding ad usually doesn’t incent a customer to purchase. That’s not the case when this KTM ad for North County Yamaha ran in the San Diego Cycle Trader. This ad sold four KTMs. A customer came into the store and recognized Jim Hurkman from the ad and told Jim he appreciates the “owner’s” involvement in the business. After Jim sold him two KTMs, the customer told his friend about North County Yamaha and his friend bought two. Do ads really sell bikes...?
