When gas was over $4.00 per gallon, GP Sports, with dealerships in San Jose and Santa Clara, offered each customer $200 in gas when they purchased a Yamaha Zuma. At over 88 miles per gallon the Yamaha Zuma would get over 4,285 miles before their customer would need to spend their own money for gas.
The brilliance in this campaign was the advertising medium -- Transit Buses. Throughout the Silicon Valley buses displayed the GP Sports banners, reaching commuters with a powerful and thought proving message -- I could save a lot of money buying a scooter! Now that gas is reaching the $3.00 mark, maybe it's not a bad time to think about creative ways to sell scooters.
