Is price the only buying consideration for the customer?
Motorcycles stir a sense of passion in an individual. Does the customer have the same emotion towards his dealer? Certainly, just like the brand he rides, he wants to attach to a dealer who understands his passion.
This ad doesn't talk about prices, great deals or discounts. In a very powerful way, Mission Motorsports is telling the buyer... we're not like other dealers. One of Southern California's most prestigious multi-line dealers, and the owner still works on bikes. It's all about building a brand!
After all, we're not selling Kia Spectra's or Ford Focus' but GSXRs, CRFs, KFXs, Softtails, and YZs.
