Someone explain the value of CycleTrader? As a motorcycle dealer
why spend money towards this site. Are there buyers? If so,
what kind of buyers are they? Buyers looking for "rock-bottom" pricing.
What seems so puzzling is why would a dealership want to position
themselves in this environment. All the ads look the same, the pictures
almost identical. The point is... once you're in CycleTrader
the only way to stand out is through the lowest price.
Why brand yourself as the "discount dealer". There are hundreds
of dealers who sell the same products as you. It's your dealership
that you need to make different not the products you sell.
